Engage customers with the best of both worlds.
Provide a smoother retail experience with the ability to experience products first-hand to boost engagement and increase sales.
One of the world’s largest watchmakers approached Pac Team Group to design and manufacture a new premium shop for their flagship brand within the historic Macy’s Herald Square in New York City.
Their objective was to create an eye-catching environment that embodies the innovation, energy, and advanced technology for which the company’s watches are known. PT Next supported by:
The brand was the first to use this technology in the 2.5 million square foot store, ensuring it stood out within a crowded retail space.