Customer Engagement

Implementing Cutting Edge Retail Technology in World-Famous Location

One of the world’s largest watchmakers approached Pac Team Group to design and manufacture a new premium shop for their flagship brand within the historic Macy’s Herald Square in New York City.

Their objective was to create an eye-catching environment that embodies the innovation, energy, and advanced technology for which the company’s watches are known. PT Next supported by:

  • Curating digital and lighting technologies to create a high-energy experience.
  • Utilizing cutting edge OLED transparent screens and custom digital content to capture customer attention.
  • Highlighting individual watches with digital animation that offers additional content.
  • Implementing a border of high-resolution screens playing a single stream of video to provide the impression of movement and continuity.

The brand was the first to use this technology in the 2.5 million square foot store, ensuring it stood out within a crowded retail space.

Increasing Engagement and Sales for Gemstone

A large chain of tax-free jewelry boutiques serving off-board cruise ship passengers wanted to better convey the value and importance of the Tanzanite gemstone. Mined in a single area of Africa measuring 4.2 miles by 1.2 miles, Tanzanite has distinctive blue, violet, and burgundy colors.

PT Next installed smart displays that react when a client handles a Tanzanite piece to increase customer engagement.

The smart shelf recognizes when a client takes a Tanzanite piece from its display and triggers a series of educational videos on a screen above the case. The video sound is directed toward the customer rather than the general store environment using unidirectional audio speakers.

By using this “Lift & Learn” video and audio solution, the retailer saw a rise in shopper engagement with the Tanzanite pieces, as well as increased sales of finished jewelry containing Tanzanite.

Empowering Customers to Increase Engagement and Sales

A major jewelry retailer wanted to serve more shoppers without increasing its sales staff.

PT Next outfitted boutiques with strategically placed touchscreen easels that allowed customers to browse products independently. When interested in a piece, customers can request to view it and gain personal assistance from sales staff.

The touchscreen displays provide customers with access to tools that simulate the ease of browsing products and options online. At the same time, customers benefit from experiencing the products firsthand with assistance from the trained sales staff. The retailer saw an increase in customer satisfaction and sales without hiring more sales associates.