Product Conversion

Providing Priceless Data at High Jewelry Events

One of the world’s most famous jewelry brands wanted to digitize their private high jewelry events. Only the brand’s most valuable clients are invited to privately browse and purchase its most beautiful and expensive pieces at these events.

With the extremely high value of the jewelry on display, the brand wanted to know the location of every piece at every moment. PT Next developed an innovative, turnkey solution that could easily be moved between locations.

  • Small and discreet digital markers were attached to each piece.
  • Digital receiving devices were embedded in ceilings and furniture to record the location of priceless jewelry during transit.

The brand gained invaluable display and sales data from their events. They were able to evaluate which pieces were viewed together and how long each client spent viewing each item.